MICROCHAIN LABS — IDENTITY 01
September 2026

THE MARK
Two offset gates share a vertical stroke, forming a lowercase m.
Maintain clear space equal to at least one stroke width. Minimum mark size: 24px.
Primary: orange symbol, ink wordmark. Reversed: orange symbol, paper wordmark.
Monochrome: all ink. Do not distort, round the corners, or add gradients.
SVG wordmarks have outlined lettering and need no installed font.

COLOR
Ink #20221F
Paper #F7F8F6
Vermilion #F24B2B
Field #ECEFE9
Graphite #676D63
Rules #D8DCD4
Orange for small readable text #BE351A

TYPE
Instrument Sans: primary voice, regular body, medium headlines.
IBM Plex Mono: code, references, and supporting labels.
Fonts are distributed under the SIL Open Font License. See licenses.

VOICE
Write from the work. Name the action and the information it involves.
Explain what is private and what remains public in each specific circuit.
Use connected prose for explanations and short labels for navigation.
Avoid hype, invented adoption claims, rhetorical questions, contrastive reversals,
repetitive three-part slogans, and manufactured urgency.

MOTION & IMAGERY
Use the optical-glass material study as the primary image.
Keep entrance motion brief; use feedback on deliberate interactions.
Respect reduced-motion settings. Technical diagrams must describe actual relationships.

CONTENTS
logo-primary.svg, logo-reversed.svg, logo-monochrome.svg
mark-orange.svg, mark-ink.svg, mark-paper.svg
tokens.css
index.html with brand.css and supporting assets: a standalone visual guide
licenses: font licenses